For my personal brand, I wanted to create something that reflected the juxtaposing facets of my personality: old and new, tough and tender, subtle and bold.  I combined a fresh, lightweight slab serif with a sturdy traditional university font. I filled the type with a vintage 70’s  floral wallpaper to give it a charming, personal twist and extended the brand throughout a letterhead, envelope, business card, thank-you card, and (former) website.

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